Income Versus SocialClass
○ More money - higher social standing
○ Income is not strongly related to socialclass for several reasons.
1.income levels often overlapsocialclasses.
2.income increases greatly with age, but older workers do not automatically achieve
higher social staus.
3.in many countries an increasing numberof dual career familie
Other indicators of SocialClass
○ area of residence, possessions, family background, and social interactions
○ inherited status
- Status that derives from parent at birth.
○ earned status
- Status acquired later in life through achievements.
SocialClass Indexes
○ Computerized status inde
and make their nice body of shape. If the Nike ads had made long time ago when people struggle with their daily food, I wouldn’t have succeeded in the market.
4. Motivation
What we learned motivation in the class is defines as “an inner state of arousal.” With aroused energy to achieving a goal. Consumer can be motivated by watching Nike ad. It can be several ways to people
influences digital culture and related social phenomena. Possibly, new technology and new knowledge can widen the gap about generations and socialclasses. Lack of progressive digital convergence knowledge can be severe. Digital convergence is not only tool of digitalized life but also tool of survival.
(3) New Business Environment
Digital convergence will changes business environment. Thes
3. Agriculture
Finland's climate and soils make growing crops a particular challenge. The country lies between 60° and 70° north latitude - as far north as Alaska - and has severe winters and relatively short growing seasons that are sometimes interrupted by frosts. However, because the Gulf Stream and the North Atlantic Drift Current moderate the climate, Finland contains half of the world's
Households를 미국 사례 연구를 중심으로 살펴보고 이러한 마케팅 조사들이 한국에서는 이루어질 때 어떤 식으로 나타나는 지에 대해 살펴보기로 하겠다.
처음에 다룰 부분은 Subculture에 대해서인데 미국은 그 영토가 광범위하고 이민자들로 이루어진 나라라는 특징으로 인종, 종교, 지역 등으로 명확히
influence as a powerful country is not shrinking. Let’s look into Russia and several reasons why Russia is a good investment market.
2. Macro Environment
(Information & Analysis)
Demographic
Russia had a population of 142million in 2010. After the collapse of Soviet Union, population has been in a decreasing trend from 1993 to 2007. The population started to increase
influence on Yayoi culture.
There are still many argument about beginning of Songguk-ri culture. Many archaeologists agree that beginning of Songguk-ri culture might be about B.C. 8 century, however the dispute about whether Songguk-ri culture was made autochthonously or introduced from other area is continuing. Foreign origin theory is that Songguk-ri culture which was introduced form other a
1. Family Case
Multicultural family cases are seemed various as its name is multi. Moreover, its problems are too different and various. We were trying to find one of cases but it is hard to find it which is really fit to our concept. Therefore, we are going to make one case based on real some cases. The basic concept of case is that multicultural family children rearing and education problem in
influence on Russian’s various activities like food, clothing and shelter.
3) Geographical features
The geography of the Russia is quite various. While the southeast is a tough mountainous district, the northwest is an open field. The Ural Mountains is in the middle of Russia. Also, there is Central Siberian Plateau in the north center of Siberia which is a huge highland. Besides, there are